BENCHMARK YOUR INNOVATION EFFORTS
① See how your internal programs and investments compare to what the external market is actually building. ② Expose the gaps, overlaps, and emerging threats before they reach a board slide. ③ Replace gut feel with an evidence base your leadership can act on.
You know your own roadmap inside out. The question is how it holds up against everything happening outside your walls.
You measure your progress against last year, not against the market.
You discover a competitor solved your problem two years ago.
Real gaps and overlaps stay invisible until they cost you.
Leadership wants evidence, you have anecdotes and assumptions.
The data exists, but scattered across sources nobody can reconcile.
We benchmark your efforts against what companies are actually doing, their technical development, product moves, and momentum, not their press releases or funding headlines. The external picture reflects the real state of the field, not the marketed one.
A raw list of competitors tells you nothing. Novable structures the landscape so the comparison is clear: where you lead, where you lag, where you are duplicating what the market already solved, and where the open space sits. The assessment is built to be read at a glance and defended in detail.
Every finding is reviewed by an analyst who understands your sector and your strategic context. What you receive is a structured assessment you can take to leadership: a clear position, a clear rationale, and the evidence to back an investment decision.
Position your innovation portfolio against the external ecosystem and bring leadership a clear-eyed view of where you stand. Justify where to double down, where to pivot, and where the market has already moved past you.
Compare your technical programs and investments against what the startup ecosystem is building. Identify the gaps worth closing, the overlaps worth questioning, and the emerging threats worth tracking, with the evidence to make the case internally.
Innovation and R&D leaders across energy, industry, FMCG and technology rely on Novable to measure their efforts against the market that matters.
NOVABLE x VERBUND X
VERBUND X, the innovation arm of Austria's leading energy company, faced challenges with traditional scouting methods that couldn't keep pace with the rapidly evolving energy landscape. By partnering with Novable, they transformed their startup discovery and evaluation process using AI-powered capabilities.
The result: €10,000 cost savings per scouting campaign, 7.5x reduction in external scouting costs, and a strategic investment emerging directly from the collaboration.
