Everyone's tools find the same usual suspects
If a startup is easy to find, your competitors have already found it. The ones that matter are the ones nobody else has surfaced yet.
The same well-known names show up in every search.
Keyword tools miss anything that doesn't self-describe in your terms.
The best players are too early or too niche for the big databases.
Breakthroughs hide in adjacencies nobody thinks to search.
By the time a gem is obvious, you are no longer the first to call.













